- We are the recognized leader in Luxury Real Estate. SIR has been named the “most prestigious real estate firm by high worth consumers in the independent Luxury Brand Status Index Survey by Luxury Institute.
- We dominate the visual ﬁeld and mindshare. We create strategic, targeted media relationships – not just small banner ads. The difference is measureable, not just in ad inches but in perceived value. Our consumer response rate is nearly the triple the industry average, both in click through and time spent.
- Exclusive brand alliances online and in print. Sotheby’s International Realty enjoys a privileged relationship with some of the most respected names in news and lifestyle media. It’s a direct, peer-to-peer connection that brings together affluent buyers and sellers in an elite-co-branded marketplace.
- Powerful Tools … Powerful Partners. We have established exclusive positions with The Wall Street Journal, the New York Times, Financial Times, Architectural Digest and others. Plus Sotheby’s own prestigious periodicals Sotheby’s at Auction magazine and Reside. Our comprehensive print campaign in WSJ Magazine, Country Life, T Magazine, Financial Times and Sotheby’s at Auction drives highly qualiﬁed traffic to our website sothebysrealty.com. (Our competitors have no comparable print campaign) Additionally, we are engaged in a variety of mobile applications and new media to accommodate our on-the-go clientele.
- Sotheby’s International Realty (sothebysrealty.com) leads in total interactive ad impressions per month with the average number of page views almost four times that of christiesgreatestates.com.
- Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. Buyers interested in your home will be able to contact us immediately at any time of day through our company Lead Router system
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.